Collecting information from your height and weight to how hot you run, Helix Sleep then puts together a combination to suit your body and preferences perfectly-layer by layer. Striking a balance between playful and data-gathering, the questionnaire is quick, easy and even entertaining at times. To personalize each mattress, the team formulated an online survey. Offering everyone a very limited (or single) set of options makes it easier to choose, but it ignores those different needs.” “It’s a lot like an athletic shoe,” von Rickenbach continues, “Each person needs different sizes, different levels of support, different levels of comfort depending on who you are, how you sleep and what you like. As the team began their research they found-logically-that people have different preferences and need different levels of support and performance from a mattress. A lot of the other start-ups in the space today are trying to address the issue of value by offering through a leaner supply chain, but they are glossing over the product issue by offering a limited (or usually single) set of options,” von Rickenbach says. “The mattress industry today has two fundamental issues from a customer perspective-the products are really expensive and they’re really confusing. While the e-commerce mattress model isn’t brand new, Helix Sleep’s offer of customized versions certainly is. “Spinal alignment is associated with a number of benefits: more time spent in restorative REM sleep, greater levels of subjective comfort and feeling refreshed the next day, and reduced back aches and pains.” The jump off point for the team was in joining forces with a group of PhD researchers who “focused on the biomechanics and ergonomics of sleep.” And based on their findings, Helix Sleep designed a technology to focus specifically on spinal alignment-essentially, “keeping your back straight and supported while you sleep, based on your body shape and sleeping style,” von Rickenbach says. “There’s a lot of misinformation and distrust of the mattress industry in general today, and we’re trying to cut through that by offering our customers a product at a great value, at an easy experience, and most importantly that’s made for them… We believe that making the place where we all spend a third of our lives a little more personal can help people sleep better and ultimately be themselves when they wake up.” “Our mission as a company is to make sleep more personal, by helping people sleep better through technology,” Tishman tells CH. The three graduated with MBAs from Wharton at the University of Pennsylvania just a few months ago, but they’ve been researching and building Helix Sleep for over a year.
Distinctly, however, they are adding personalization to the process. Leesa, Helix Sleep offers a more accessible, high-quality product directly to the consumer via online purchase. Joining the ranks of young mattress brands like Casper, Tuft & Needle and Unsurprisingly, it was the shared experience of buying lousy mattresses that brought Jerry Lin, Kristian von Rickenbach and Adam Tishman together to create their new company, Helix Sleep.
We’ve all had a Goldilocks moment (or three) in beds that are too hard, too hot, lumpy, squishy, lopsided or creaky. In the Western world, it seems one of the most universal narratives is that of the nightmare mattress.
0 kommentar(er)
